Ferran Adrià, a renowned chef, debunks the myth that luxury restaurants are facing a crisis by pointing out their high profitability during a CaixaBank event at Club Diario. He asserts that many restaurants mismanage their businesses, and 90% don’t even maintain annual budgets. Adrià emphasizes the need for improved work routines and better compensation in the industry. The colloquium sees Adrià discussing business partnerships, pricing, and the significance of creating a memorable dining experience. All participants recognize the romantic notion surrounding restaurants, but emphasize the importance of efficient management. Adrià’s advice to aspiring restaurateurs is to learn from experienced professionals. For the full article, please visit Diario de Ibiza website here.