Will Smith is leading the promotion of [UNVRS], “the world’s first hyperclub”, which is set to open in the former Privilege nightclub in 2025.
The new venue, located in Sant Rafel, near Sant Antoni, was recently the focus of a viral UFO sighting, later revealed to be part of a marketing campaign for the club, as confirmed by its organisers in a press release.
Yann Pissenem and Will Smith team ip for Ibiza’s newest club
Yann Pissenem, the CEO and founder of The Night League, is the visionary behind this “groundbreaking concept.” Pissenem, who co-manages Ushuaïa Ibiza and Hï Ibiza with Grupo Empresas Matutes, enlisted actor Will Smith to help promote the new nightlife project.
Will Smith is the face of the promotional campaign, which features a video designed to introduce the concept to a global audience.
Viral UFO sighting part of promotional stunt
In July, social media buzzed with a viral video in which several witnesses claimed to have spotted a UFO from the es Vedrà viewpoint.
The promotional video for [UNVRS], later released by its team, shows Will Smith solving the UFO mystery and visiting the site where the club is being built.
There, Yann Pissenem introduces him to the project, using a drone to showcase the design under the iconic dome once home to Ku and Privilege.
Over 50 million views and international attention
The video has exceeded 50 million views and sparked global speculation, with national and international media covering the story. The promotion even led to an official investigation by local authorities, according to the club’s organisers.
Will Smith joins the project and stars heighten anticipation
While holidaying on the island, Will Smith quickly agreed to join the project after learning the true purpose of the viral video.
The campaign gained additional momentum when global stars like David Guetta, Maya Jama and Alec Monopoly shared the video, further fuelling excitement about the upcoming club.
[UNVRS]: a groundbreaking ‘Hyperclub’ concept
The press release explains that [UNVRS] will be “the world’s first hyperclub,” blending the energy of large concert venues with the atmosphere of nightclubs.
“This campaign has been out of this world,” said Yann Pissenem. “Launching the brand through a viral event is just the beginning. It’s been incredible to see so many media outlets, celebrities, and influencers get involved. Collaborating with an icon like Will Smith to unveil the brand is a dream come true.”
A new universe awaits in 2025
Pissenem added, “now that the secret is out, we’re thrilled to welcome everyone into our new universe in 2025 with the launch of the first hyperclub in the world.”
The renovation of the venue, approved by the Tourism Planning Commission of the Consell and initiated several months ago, has a budget of 8.2 million euros.
