As the summer season approaches, thousands of British tourists are preparing for their long-awaited holidays in Ibiza and Mallorca. The Balearic Islands have long been a favourite destination for sun-seekers, party lovers, and relaxation enthusiasts alike. However, alongside the excitement of beach days and vibrant nightlife, there is a recurring issue that continues to cause concern: balcony falls, or ‘balconing’.
Incidents of young travellers falling from hotel balconies—often under the influence of alcohol—have sadly become a well-documented problem in the region. These accidents have led to severe injuries and, in too many cases, tragic fatalities. The British government, local authorities, and campaigners are once again urging tourists to be aware of the dangers and to look out for one another while on holiday.
The story behind the ‘Don’t leave a friend behind’ campaign
The importance of raising awareness about balcony falls is not just a matter of statistics; it is a deeply personal mission for those who have lost loved ones. In 2018, 19-year-old Scottish woman Natalie Cormack was working a season in Mallorca when she suffered a fatal fall from the seventh floor of a building. She had been trying to reach her own apartment from a friend’s balcony after forgetting her keys. The tragic accident claimed her life, leaving her family and friends devastated.
Determined to prevent similar tragedies, one of Natalie’s best friends, Georgia Hague, launched the campaign‘Don’t leave a friend behind‘. The initiative aims to educate young holidaymakers about the dangers of reckless behaviour near balconies, particularly when alcohol is involved. Georgia’s efforts were recognised at the highest level when she was awarded a British Empire Medal by the late Queen Elizabeth II.
The campaign highlights the importance of making responsible choices and ensuring that no one is left in a vulnerable situation while on holiday. “One mistake can change lives forever”, Georgia has emphasised in various interviews. “It’s crucial that friends look after each other and avoid taking unnecessary risks”.
Why the campaign is being relaunched
Although the ‘Don’t leave a friend behind’ campaign has been active for several years, its message is not always reaching younger generations. This concern has been reignited following the tragic death of another British tourist in Ibiza. In August 2024, 19-year-old law student Emma Ramsay fell from a hotel balcony, adding to the growing list of incidents in the Balearic Islands.
One of Natalie Cormack’s other close friends, Erin, has now taken up the cause, determined to ensure that today’s holidaymakers are aware of the risks. “Emma’s recent death made me worry that the new generation of young people travelling to Ibiza this summer for the first time won’t have heard of Natalie or the campaign”, Erin told the Daily Record. “Young people often feel invincible, but I want this message to reach as many of them as possible this year and hopefully prevent further tragedies”.
How tourists can stay safe
For anyone visiting Ibiza this summer, it’s important to enjoy the island responsibly. The campaign’s message is clear:
- Never attempt to climb between balconies. No matter how close they may seem, the risk of slipping is far too great.
- Drink responsibly. Excessive alcohol consumption is a major factor in many balcony falls. Know your limits and keep an eye on your friends.
- Always stay in a group. Whether at a club, a beach party, or simply returning to your accommodation, make sure no one is left behind.
- Check hotel safety guidelines. Many hotels have strict policies regarding balcony use—follow them.
- Look after your belongings. Keep your keys, phone, and essentials secure to avoid situations where you might feel tempted to take risks.
The impact of ‘balconing’ on Ibiza
The term ‘balconing’ has, unfortunately, become closely associated with Ibiza and Mallorca, despite repeated efforts to curb the trend. In fact, in 2023, the Royal Spanish Academy (RAE) officially added ‘balconing’ to the Spanish dictionary. It is defined as: “A practice that consists of jumping into a hotel pool from a balcony or terrace, usually for fun”.
Local authorities and tourism officials have worked hard to distance Ibiza from this negative image. The island is a destination that offers stunning beaches, world-class nightlife, rich cultural heritage, and breathtaking natural beauty—but tragically, media coverage of balcony falls can overshadow these highlights. Hotels and bars are increasingly implementing stricter safety measures, but ultimately, responsibility lies with visitors to enjoy their holiday while staying mindful of their well-being.
A message to Ibiza holidaymakers
Every year, Ibiza welcomes thousands of British tourists eager to soak up the Mediterranean sun, experience legendary parties, and create unforgettable memories. To make sure those memories remain positive, it’s essential to prioritise safety and responsibility.
As Erin passionately states, “go and have fun on your holiday, but be aware of the risks of alcohol and balconies. Never leave any of your friends alone at night. One wrong decision can lead to heartbreak and change lives forever”.
Let’s work together to ensure that Ibiza remains a place of joy, excitement, and adventure—without unnecessary tragedy. If you or someone you know is travelling this summer, spread the word about the ‘Don’t leave a friend behind’ campaign and make sure that everyone returns home safely.
For more safety tips and updates, follow the campaign on social media and share its message with your travel group. Ibiza is waiting to give you an incredible summer—let’s make sure it’s a safe one.
