Ibiza is making significant progress in establishing itself as a top family-friendly destination. In a strategic effort to attract more family-oriented visitors, particularly from Germany, the island’s governing body, the Consell Insular d’Eivissa, will unveil the ‘Ibiza Family Moments’ seal at the upcoming ITB Berlin travel trade show.
The ITB Berlin: a global tourism platform
The Internationale Tourismus-Börse (ITB) Berlin, scheduled from 4th to 6th March 2025, stands as the world’s leading travel trade show.
It serves as a pivotal platform for destinations worldwide to showcase their offerings to a global audience. Ibiza’s participation underscores its commitment to diversifying its tourism appeal beyond the well-trodden paths.
Introducing ‘Ibiza Family Moments’
Launched in September 2024, ‘Ibiza Family Moments’ is a collaborative initiative between the Consell Insular d’Eivissa and the island’s five municipalities. This programme aims to consolidate various family-oriented tourism efforts under a unified brand, enhancing Ibiza’s appeal to families both domestically and internationally.
The initiative draws inspiration from the ‘Family Moments’ certification pioneered by the municipality of Santa Eulària des Riu, which recognised the importance of catering to family tourists. By extending this concept island-wide, Ibiza seeks to offer a cohesive and enriching experience for families.
Objectives of the initiative
The ‘Ibiza Family Moments’ programme is designed with several key objectives:
- Structuring existing offerings: by integrating various family-friendly services and attractions, the initiative provides a seamless experience for visiting families.
- Encouraging specialisation: businesses and service providers are motivated to tailor their offerings to meet the unique needs of families, ensuring a diverse range of suitable options.
- Strengthening public-private partnerships: the programme fosters collaboration between governmental bodies and private enterprises, ensuring a unified approach to family tourism.
- Enhancing communication with tourism markets: targeted marketing strategies are employed to effectively reach and engage potential family tourists, particularly in key markets like Germany.
- Establishing the ‘Ibiza Family Moments’ club: this club encompasses a wide array of family-friendly entities, including accommodations, restaurants, leisure activities, beaches, tourist offices, museums, interpretive centres, routes, and events, all adhering to family-oriented standards.
Ibiza’s presence at ITB Berlin
At ITB Berlin, Ibiza will feature a dedicated stand spanning 102 square metres, mirroring its presence in previous editions. Representatives from the municipalities of Santa Eulària, Sant Josep, and Sant Antoni will be present, alongside various hotel companies.
The delegation’s primary goal is to highlight the island’s diverse attractions—ranging from accommodations and gastronomy to sports, culture, and leisure activities—positioning Ibiza as an ideal destination for families.
Engaging the German market
The German market holds significant potential for Ibiza’s tourism sector. In 2024, German visitors accounted for 7.8% of all passengers arriving at Ibiza’s airport, with numbers rising from over 319,000 in 2023 to more than 352,000 in 2024.
To capitalise on this growth, Ibiza’s representatives plan to engage in discussions with leading German tour operators during the fair, aiming to forge partnerships and develop tailored packages that cater to the preferences of German families.
What ‘Ibiza Family Moments’ offers to families
For families considering Ibiza as their next holiday destination, the ‘Ibiza Family Moments’ seal serves as a guarantee of quality and suitability. Businesses and services bearing this seal have undergone rigorous assessments to ensure they meet the specific needs of families. This includes providing child-friendly facilities, engaging activities for all age groups, and ensuring safety and comfort throughout the stay.
Diverse family-friendly activities
Ibiza’s commitment to family tourism is evident in its wide array of activities designed to cater to families:
- Beach excursions: the island boasts numerous beaches with calm, shallow waters, perfect for young children. Many of these beaches offer facilities such as playgrounds, lifeguard services, and family-friendly restaurants.
- Cultural experiences: families can explore Ibiza’s rich history through visits to museums, historical sites, and traditional festivals, providing both educational and entertaining experiences.
- Outdoor adventures: from hiking and cycling to water sports and nature tours, Ibiza offers a plethora of outdoor activities that families can enjoy together, fostering bonding and creating lasting memories.
- Entertainment venues: the island features various amusement parks, aquariums, and interactive centres designed to captivate children and provide enjoyable experiences for the entire family.
Family-friendly accommodations
Accommodation options in Ibiza are increasingly catering to families, with many establishments offering:
- Family suites and apartments: spacious lodging options equipped with kitchenettes and multiple bedrooms to accommodate families comfortably.
- Children’s clubs and activities: many resorts provide supervised children’s programmes, allowing parents some leisure time while ensuring the kids are entertained.
- Safety measures: hotels and resorts prioritise safety with features like gated pools, childproofed rooms, and 24-hour security, providing peace of mind to visiting families.
Gastronomy for all ages
Ibiza’s culinary scene is diverse and accommodating, with numerous restaurants offering:
- Children’s menus: tailored meal options that cater to younger palates, ensuring that even the pickiest eaters find something they enjoy.
- Allergen-friendly choices: many establishments are attentive to dietary restrictions, providing gluten-free, dairy-free, and other allergen-conscious options.
- Family-friendly environments: restaurants often feature high chairs, play areas, and welcoming staff, creating a comfortable dining experience for families.
Planning your family trip to Ibiza
For families planning a visit to Ibiza, several resources are available to ensure a smooth and enjoyable experiences. The official ‘Ibiza Family Moments’ website provides comprehensive information on family-friendly accommodations, activities, and dining options, along with practical travel tips. Visitors can also find recommendations on the best times to visit, transportation options, and curated itineraries tailored to different family needs.
Tourist offices across the island offer additional support, including maps highlighting family-friendly spots, suggested routes, and insider tips on hidden gems perfect for children and parents alike. Families can also take advantage of special promotions and discounts available through the ‘Ibiza Family Moments’ club, making their trip both enjoyable and budget-friendly.
The Future of family tourism in Ibiza
The launch of ‘Ibiza Family Moments’ marks a significant step in repositioning the island as a well-rounded destination that caters to all types of travellers. While Ibiza will always be known for its legendary nightlife and party scene, its natural beauty, cultural richness, and commitment to providing high-quality family experiences make it a top choice for holidaymakers seeking both relaxation and adventure.
With ongoing investment in infrastructure, partnerships with key tourism stakeholders, and a growing emphasis on sustainability and inclusivity, Ibiza is poised to strengthen its reputation as a premier family-friendly destination. As the island continues to develop its offerings, visitors can expect even more tailored experiences that make family holidays in Ibiza truly unforgettable.
Whether it’s building sandcastles on pristine beaches, exploring ancient heritage sites, or enjoying interactive entertainment, families visiting Ibiza can look forward to a warm welcome and a holiday experience designed to create lasting memories.
